Commercial Sponsorship & Advertising

Help us deliver the right solution!

The Defense Logistics Agency partners with commercial businesses to enhance recreational and leisure activities for our workforce of more than 4,700 and their families, while increasing awareness of the sponsor’s product and services. These activities not only promote fitness and esprit de corps, but also improve the quality of life of our installation community. 

Benefits of Commercial Sponsorship

• Face-to-face contact with the military and DoD civilian market
• Installation-wide events, festivals, promotions, family programs, and entertainment
• Advertising distributed across Defense Distribution Center Susquehanna
• Booth and banner display
• Generate good will and positive relationships
• Improve or create brand recognition and loyalty
• Drive business through your doors through distribution of gift certificates, coupons, and promotional materials

By sponsoring one or more of our events, you can have your company’s name and logo on all event advertising and publicity. We have a range of successful, proven tactics for implementing effective promotions such as dominant signage, high traffic locations for exhibits, tastings and samplings, interactive displays, strategically positioned logo and effective distribution plans for literature and coupons. 

How We Can Help

Our team of professionals stand ready to help you reach our unique military market through a variety of marketing channels associated with one of our many FMWR programs. With Commercial Sponsorship and Adverting as an integral piece of your business strategy, you can:

• Build new and strengthen existing customer relationships
• Be part of a nationwide marketing campaign
• Conduct product sampling
• Generate leads
• Integrate sales and promotions into your sponsorship

Signage and Promotional Materials

Program promotional materials are strategically placed in high-traffic locations where they reach thousands of our installation community members daily.

Print and Digital Media

Some DLA installations have monthly publications; all have websites and digital media. These platforms allow us to target specific groups where key messages can reach your target market.

Product Sampling and Demonstration

Place your product directly in the hands of your target market through sample distribution or displays. Arrangements can be made for on-site sampling, demonstrations and coupon distribution in conjunction with event/program promotion.

Cross Promotion

We work closely with our counterparts in the Army, Navy and Marines. If you want to reach all branches of service, we are happy to work a joint program or point you in the right direction. Event cross marketing is also available in DoD agencies, national guard and military reserve units located on DLA installations, which ensures our sponsors receive maximum impact.

By partnering with FMWR your brand will be positioned to gain market share through direct sponsorship engagement and advertising opportunities on DLA installations across the country.

Contact the Marketing Office to learn more about our partnership opportunities:

2023 Media Kits

What is Commercial Sponsorship?

The Commercial Sponsorship Program offers you, the Sponsor, the opportunity to present your company’s message in a variety of creative ways to the military and civilian community. Sponsorship gives you access to our customers, helps you build goodwill and creates brand recognition among this loyal and growing market. Sponsorship seeks to partner local businesses with FMWR programs, services or events which will enhance the workforce's experience while providing a benefit to the community. Sponsorship can be paid by cash or in-kind.

What are the benefits?

By partnering with Family and MWR, you gain access to a vast market of well-educated, financially-stable consumers. This is your opportunity to gain loyal customers; both military and civilian, while helping us offer our service members and their families a variety of high-quality programs, events and services. Your investment in FMWR events, programs and activities is a vital part of our future, and we invite you to become an active partner.  We’ll create a custom package tailored to meet your business goals and needs.

How much will it cost?

Sponsorship varies by event, type and variety of exposure you receive. Your sponsorship may be in the form of cash, products or services, or a combination of all three. Sponsorship is not a charitable donation. We will do our part to ensure that you receive the value you desire from your investment in FMWR. Our goal is “win-win”.

How do I become a sponsor?

We may solicit you to be a sponsor or you may come to us with a proposal. Solicited sponsors are selected in a competitive process similar to awarding a contract. In all cases, a formal agreement outlining our mutual obligations and responsibilities is signed by both parties. Contact the Marketing Manager for details.